The overriding aims of the StandUp partnership are to reduce the production costs of renewable and environmentally sustainable electricity delivered to the consumer, as well as to develop more cost-effective and energy efficient hybrid and electrical vehicles. The technical developments have to be addressed from a systems perspective, integrating issues such as environmental and social impact of new technologies, as well as the electricity market, environmental laws and consumer issues. This systems approach pervades in all the research and development efforts, by focusing on sustainable technologies that benefit society and that can be readily implemented in industry.